2019 Exclusive Fashion Collections—Showroom

Brand：The fashion label was established in 2011. In the beginning, the label focused on designing theatre costumes and shoes. In 2012, their first women’s wear boutique opened in Macao. Later, they expanded their lines to cover ready-to-wear women’s clothes.

“The life you love, the love you live” has always been the design principle of Nega C. The label loves life, creating fashion for active women, unrestrained by age. Living a leisurely life is their main concept, fusing with street culture, music, and art to create a style that is cute, naughty, and hip.

Designer：Isabella Choi

Isabella Choi developed a strong interest for fashion design at a very young age and is always thirsty for design knowledge. At the age of 15, Isabella made a decision of furthering her studies in UK. In 2010, she graduated from the undergraduate programme in Fashion Design at the Kingston University, London. With her passion for fashion, she established her own fashion brand, Nega C. in Macao, hoping to incorporate creativity into daily life, and understanding it with right attitude.

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Established in Macao in 2013, the accessory brand is underpinned by the philosophy of adding colours, creativity and fun, and offers original hand-painted accessories made of materials collected from various regions.

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Lexx Moda is a female brand that excels in concepts and design which highlight women’s personality and styles. Each season, it launches a product line with a unique theme and debuts it to the market through major shoe exhibitions. Lexx Moda has been recognized by large well-known companies and cooperated with them.Showcasing its best-selling brand series has added charming vitality to the brand.

The brand insists on its own designs, which incorporate elements inspired by such local culture as handicrafts and designs from various countries and regions that its designers encounter during their trips. In order to maintain distinguished personal style, the designers boldly incorporate other design elements into the work so that the shoes not only display a beautiful look but also have a practical function. Each product maintains a high level of quality, style and comfort.

Designers：SANJO IONG

SANJO IONG, an independent women’s shoe designer, founded the brand Lexx Moda in the small town of Northampton, Britain in 2002.

Initially, SANJO IONG participated in exhibitions all over Europe through which she accumulated experience and expanded sales outside Britain. In 2003, she established a company in Macau and concentrated her focus on women’s shoes. Casual and personalized slippers or flats are products that highlight SANJO IONG’s style. She incorporates new colors and materials to keep integrating elements inspired from all over the world. She strives to show her passion for shoes and insure the best experience.

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Using diversified fabrics and Japanese-style patchwork, most of the works are cloth bags, though retro bags with gold embroidery, wallets and personalised workbags are also available. From them one can feel both modern elements with unique traditional styles and a simple and unadorned spirit of hipsters, which makes it easier to go with different apparel and accessories.

Common Comma

Os fundadores da Common Comma, a Carmen Leng e o David Sui, definem a sua marca da seguinte maneira: “Comma”, a vírgula, é um símbolo muito comum, sendo assim considerado equivalente a “Fashion”, já que ambos estão muitas vezes presentes na vida quotidiana, não podendo, portanto, ser ignorados.

LOOM é a marca secundária de vestuário feminino da Common Comma e foi criada independentemente por Carmen Leng em 2016. Através da integração de arte tradicional e conceito de inovação, a designer cria vestuário clássico, duradouro e extremamente criativo, assegurando que cada peça o acompanha de estação em estação.

Apesar do vestuário feminino ser a força motriz de LOOM, a marca também lança vestuário infantil, tão elegante como as jovens modernas, de forma a dar resposta às características de colecção e conceitos do design.

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“épeler” is a verb in the French phrase “ella épeler”, which is used when referring to an act of linking or joining things together. Adhering to the concept “Bring Your Attitude to Life”, ella épeler combines various elements in unconventional tailoring and integrates original illustrations and artistic ideas into its designs. By doing so, the brand produces fascinating clothing embodying the diversity and uniqueness of fashion, with an aspiration to turn them into treasures in the closet. ella épeler rolls out fashion items by series rather than seasons and makes innovative attempts through the inspiration of different dressing styles.

Designer：Ella Lei

Ella Lei, a post-80s born in Macao, is a graduate from the Design Department, School of Arts, Macao Polytechnic Institute, majoring in multimedia design. She has worked as art and animation designer for four years, while taking a fashion design diploma program. She is currently a freelance designer passionate about illustration and fashion design, hoping to progress by combing these two art form. She is actively participating in exhibitions and fashion events, working on her own fashion label “ella épeler”.

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I.N.K was co-founded in 2016 by fashionista Inky Leong and designer Kris Chan from Macao. The brand name created with their initials denotes “ink” and connotes “idea overflow in ink”, that is, translation of inspirations into memorable ink creations. With an emphasis on innovation and cultural diversity, I.N.K develops original, market-oriented series using local cultural elements, including those of art and music to spread the spirit of Macao’s fashion brands.

Brand Operations Director：Inky Leong

Inky Leong was born in Macao and is now a fashion stylist, lecturer and fashion columnist for local culture publication SD Magazine. He founded fashion boutique Inky Store in 2014 in Macao to promote fashion cultures. He has worked in branding, management and retail for some international fashion brands, such as Vivienne Westwood, Burberry and Hermès, and as a host and guest speaker in various activities of Burberry, Dior and local fashion brands. Moreover, he has been an image consultant for artists, TV programs and award ceremonies of Macao and Mainland China; invited to the Fashion Week in London, Paris and Seoul. Leong is also a model in Macao, who engages in local multi-media productions.

Brand Design Director：Kris Chan

A Macao native, Kris Chan graduated from the Department of Fashion Design at College of Design under the Shih Chien University in Taiwan, and has had ten years of work experience in the clothing industry. He has been an artist stylist, designer of women’s and men’s clothing respectively for Taiwan fashion brand Mademoiselle SiSi and GOZO. He also worked as a fashion and product designer for Macau Creations, brand designer for Soda Panda and fashion designer for Gino & Dino of Venetian Macao. Chan first launched “Twinkle, Twinkle”, a junior wear fashion show at the Macao Fashion Festival during the Macao International Trade & Investment Fair in 2011 and establishedNEVERKNOWStudio as his personal design workspace in 2015. He has held 11 illustration activities in Hong Kong and Macao upon the invitation from fashion brand Burberry, and organized joint events in collaboration with a number of brands, including Taiwan’s Wind Salon, FFLives, 25:01, Bangkok’s Thorny Mouse as well as Macao’s E-Spark and Inky Store.

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